CPD Approved

Social Media Marketing Course Description

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media marketing is concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off.
It does not account in any way for loading time or thinking time on the questions)

Target Audience

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

Advantages

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

Further Progression for Social Media Marketing

This course will benefit any business owner to increase their advertising capabilities other courses that may be of help include our customer service course.

Module Number	Module Name	Pass % Required
1	Introduction	70
2	What is Social Media?	70
3	Introduction to POST Methodology	70
4	Websites and Microsites	70
5	Facebook	70
6	LinkedIn	70
7	Twitter	70
8	Blogging	70
9	Video	70
10	Bringing it all Together	70
11	Is Social Media Worth It?	70

Recommended System Requirements

Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1Gb+ RAM
Download Speed: Broadband (3Mb+)