CPD Approved

LinkedIn Business Course Description

LinkedIn is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses. The LinkedIn Business course will show you how to maximise the advantage of this valuable business tool.

Duration: 45 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)

Target Audience

It’s a social network for professional people. Normally a person would create a LinkedIn profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.

Advantages

LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective.

Further Progression for LinkedIn Business

There are a wide range of other business skill courses available in the eLearning suite that are relevant to the same industries as these courses.

Module Number	Module Name	Pass % Required
1	Introduction to LinkedIn	70
2	Company Policies Relating to LinkedIn	70
3	How LinkedIn Works	70
4	Setting up your LinkedIn Profile	70

Recommended System Requirements

Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1Gb+ RAM
Download Speed: Broadband (3Mb+)